Passover is cleaning season — everyone’s scrubbing, dusting, and looking for ways to cross chores off the list. A burger could be the perfect break: zero dishes, zero mess. But here’s the twist — a bun means chametz, the very thing people are trying to get rid of. Our challenge? Find the message that makes people crave more Burgeranch during spring-cleaning mode, while showing it actually saves effort (and avoids the mess)
We tapped into the season’s inside joke: during Passover cleaning, everyone feels like they’re back in Egypt – slaves to dust, dishes, and endless scrubbing. So we gave them a delicious escape: a break so good there won’t be a single crumb left to worry about. And to make sure no one misses out, we spotlighted Burgeranch’s Kosher menu – so even if the munchies hit mid-holiday, they’re just one click away from the most loved meals.
Online and app sales went through the roof, spiking hard in the two weeks leading up to Passover and staying strong throughout the holiday. The campaign didn’t just hit the KPIs; it blew right past them.
